Have a message. State it. Write nothing else.

Those are the first instructions to Demographic Research authors on their submission pages. I've heard variations on this theme before, but nothing as clearly stated as this. You might say that the Demographic Research editors had a message, stated it clearly, and wrote nothing else.

I started using this advice to reframe several papers that I have hanging around. What I have found in my first week using this advice is that the organization of papers has become easier. My writing becomes crisper. My papers are shorter. And I find them to be more compelling.